Our Story - why did we build Snapwise?
We’ve spent two decades in tech, helping businesses and startups grow through marketing. Along the way, we kept running into the same painful truth: most teams know what great marketing looks like, but rarely have the time or structure to actually do it.
Market research, ICPs, competitor analysis, messaging, positioning… if they happen at all, they often end up buried in a doc no one ever opens again. In reality, teams get pulled into execution mode, cutting corners and compromising on strategy. Speed becomes the priority, and the result is poor quality, fatigue, and more of the same marketing.
Then AI came along.
Suddenly, generating marketing artifacts became fast. But inside real teams, it also created chaos:
Different people using different tools and prompts
No shared ICPs or consistent processes
Confusion, fear, and mistrust in the outputs
Huge learning curve that keeps changing: prompting, context engineering, tooling, models
Many teams gave up on AI for strategy and went back to using it just for blog posts.
Did AI really work at all?
What we discovered is this: when AI runs inside clear, trustworthy workflows, everything changes. The harsh reality is that trying to build your marketing with random prompts and chats will fail, fast.
With AI agent flows:
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You can automate and standardize core marketing tasks, like: content calendars, campaigns, messaging frameworks, SEO audits - without losing quality or trust.
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Make sure there is a clear human in the loop process
After building and running AI-first marketing teams, we have decided to take that knowledge and technology and democratize AI marketing for teams and agencies.
Snapwise was born to give marketers structure, speed, and confidence: playbooks that save 80-95% of the work while leaving more room for creativity, customer conversations, and strategic thinking.
We believe AI shouldn’t replace human creativity, it should amplify it. Marketing isn’t about prompts. It’s about workflows. Snapwise makes those workflows repeatable, scalable, and human-friendly.
Sharon has spent two decades building and growing tech companies as a CMO and strategist. He combines sharp business insight with hands-on execution to craft marketing that moves fast and delivers real results.
Sharon Sciammas
Shira brings brands to life with design and storytelling that stick. With over a decade of experience in creative direction, she transforms ideas into visuals that connect and campaigns that stand out.
Shira Richter
